Make sure you are not spamming your clients. When running an email campaign, your message needs to stand out and be relevant. As your emails come out, and each one holds some new and interesting information, the desire to receive them will grow. This article contains a variety of tips to help you create an effective marketing campaign.
Be consistent in your email marketing format to help establish your brand. Whatever theme your email marketing message takes on, it should be as consistent as possible over time, so your customers always know the communication is from you. If emails vary too much, you will not be memorable.
It is important to only target people who have agreed to be contacted with your email marketing campaign. If you pad your list using subscribers who haven't specifically requested to receive your emails, you run the risk of alienating the email address owners, as well as your potential customers. You might also find that the service that provides you with your email address can ban you for violating spam policies.
Ask permission before sending emails to customers. Emails that are not wanted are likely to be regarded as spam, and people will tend to delete them or ignore them without caring about the content. Your ISP may take action against you as well because sending out lot of emails can be seen as spamming, which may be against their policies.
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